4 Visit the website of the research organisation JD Power and Associates (www. jdpower.com). Work through its
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4 Visit the website of the research organisation JD Power and Associates (www.
jdpower.com). Work through its corporate site and choose a study that it has conducted. What research design was used for this study and what potential error issues could emerge given the nature of what it was investigating?
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Marketing Research Applied Insight
ISBN: 187940
6th Edition
Authors: Daniel Nunan, David F. Burks, Naresh K. Malhotra
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