4 Visit the website of the research organisation JD Power and Associates (www. jdpower.com). Work through its

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4 Visit the website of the research organisation JD Power and Associates (www.

jdpower.com). Work through its corporate site and choose a study that it has conducted. What research design was used for this study and what potential error issues could emerge given the nature of what it was investigating?

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Marketing Research Applied Insight

ISBN: 187940

6th Edition

Authors: Daniel Nunan, David F. Burks, Naresh K. Malhotra

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