In a small group discuss the following issues: Because questionnaire design is a craft, it is useless

Question:

In a small group discuss the following issues:

‘Because questionnaire design is a craft, it is useless to follow a rigid set of guidelines. Rather the process should be left entirely to the creativity and ingenuity of the researcher’. And ‘Asking classification questions at the start of a questionnaire only upsets the sensibilities of older respondents; young respondents are not concerned about where these questions are asked’.

Fantastic news! We've Found the answer you've been seeking!

Step by Step Answer:

Related Book For  book-img-for-question

Marketing Research: An Applied Approach

ISBN: 187937

3rd Edition

Authors: Naresh K. Malhotra, David F. Birks

Question Posted: