In a small group discuss the following issues: Because questionnaire design is a craft, it is useless
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In a small group discuss the following issues:
‘Because questionnaire design is a craft, it is useless to follow a rigid set of guidelines. Rather the process should be left entirely to the creativity and ingenuity of the researcher’. And ‘Asking classification questions at the start of a questionnaire only upsets the sensibilities of older respondents; young respondents are not concerned about where these questions are asked’.
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Related Book For
Marketing Research: An Applied Approach
ISBN: 187937
3rd Edition
Authors: Naresh K. Malhotra, David F. Birks
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