You have been hired as a management trainee by a firm that manufactures major household appliances. Your
Question:
You have been hired as a management trainee by a firm that manufactures major household appliances.
Your boss has asked you to develop a questionnaire to determine how households plan, purchase and use major appliances. This questionnaire is to be used in five European countries. However, you feel that you do not have the expertise or the experience to construct such a complex questionnaire. Present your case to your boss.
Fantastic news! We've Found the answer you've been seeking!
Step by Step Answer:
Related Book For
Marketing Research: An Applied Approach
ISBN: 187937
3rd Edition
Authors: Naresh K. Malhotra, David F. Birks
Question Posted: