You have been hired as a management trainee by a firm that manufactures major household appliances. Your

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You have been hired as a management trainee by a firm that manufactures major household appliances.

Your boss has asked you to develop a questionnaire to determine how households plan, purchase and use major appliances. This questionnaire is to be used in five European countries. However, you feel that you do not have the expertise or the experience to construct such a complex questionnaire. Present your case to your boss.

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Related Book For  book-img-for-question

Marketing Research: An Applied Approach

ISBN: 187937

3rd Edition

Authors: Naresh K. Malhotra, David F. Birks

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