In a small group discuss the following issues: Data processing is tedious, time consuming and costly; it
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In a small group discuss the following issues: ‘Data processing is tedious, time consuming and costly; it should be circumvented whenever possible’ and
‘Conducting robust sampling is tedious, time consuming and costly; any structural problems in a sample can be simply resolved through weighting.’
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Marketing Research: An Applied Approach
ISBN: 187937
3rd Edition
Authors: Naresh K. Malhotra, David F. Birks
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