In a small group discuss the following issues: Statistical considerations are more important than administrative considerations in

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In a small group discuss the following issues:

‘Statistical considerations are more important than administrative considerations in determining sample size’ and ‘The real determinant of sample size is what managers feel confident with; it has little to do with statistical confidence.’

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Marketing Research: An Applied Approach

ISBN: 187937

3rd Edition

Authors: Naresh K. Malhotra, David F. Birks

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Question Posted: Oct 26, 2024 05:00 AM

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In a small group discuss the following issues: Statistical considerations are more important than administrative considerations in

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Marketing Research: An Applied Approach

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