5 In a small group, discuss the following issues: Statistical considerations are more important than administrative considerations
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5 In a small group, discuss the following issues: ‘Statistical considerations are more important than administrative considerations in determining sample size’ and ‘The real determinant of sample size is what managers feel confident with; it has little to do with statistical confidence.’
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Marketing Research Applied Insight
ISBN: 187940
6th Edition
Authors: Daniel Nunan, David F. Burks, Naresh K. Malhotra
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