5 In a small group, discuss the following issues: Statistical considerations are more important than administrative considerations

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5 In a small group, discuss the following issues: ‘Statistical considerations are more important than administrative considerations in determining sample size’ and ‘The real determinant of sample size is what managers feel confident with; it has little to do with statistical confidence.’

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Marketing Research Applied Insight

ISBN: 187940

6th Edition

Authors: Daniel Nunan, David F. Burks, Naresh K. Malhotra

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