4 You work as the marketing research manager for a chain of themed restaurants. A new menu...

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4 You work as the marketing research manager for a chain of themed restaurants. A new menu has been developed based upon organic and fairtrade produce. Before the new menu is introduced, management are concerned about how existing and potential customers will react. How would you approach the sample size calculations for this task? Present your plan to a group of students representing the board of the chain.

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Marketing Research Applied Insight

ISBN: 187940

6th Edition

Authors: Daniel Nunan, David F. Burks, Naresh K. Malhotra

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