In a small group discuss the following issues: What ethical problems exist with the use of marketing

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In a small group discuss the following issues: ‘What ethical problems exist with the use of marketing databases for marketing researchers?’ and ‘If, on ethical grounds, marketing researchers refused to utilise the benefits of marketing databases, what inherent weaknesses may exist in their research designs?’

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Marketing Research: An Applied Approach

ISBN: 187937

3rd Edition

Authors: Naresh K. Malhotra, David F. Birks

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