Visit the SPSS website www.spss.com and follow a link to its predictive analytics products. Write a report

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Visit the SPSS website www.spss.com and follow a link to its ‘predictive analytics’ products. Write a report on how marketing research may feed into and/or feed from predictive analytics in either a bank or major retailer.

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Marketing Research: An Applied Approach

ISBN: 187937

3rd Edition

Authors: Naresh K. Malhotra, David F. Birks

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Question Posted: Oct 26, 2024 05:00 AM

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Visit the SPSS website www.spss.com and follow a link to its predictive analytics products. Write a report

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Marketing Research: An Applied Approach

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