In a small group discuss the following issues: What is the ideal educational background for someone seeking

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In a small group discuss the following issues: ‘What is the ideal educational background for someone seeking a career in marketing research?’ and ‘Is it possible to enforce ethical standards within the marketing research industry?’

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Marketing Research: An Applied Approach

ISBN: 187937

3rd Edition

Authors: Naresh K. Malhotra, David F. Birks

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