In teams of four, design a questionnaire to be used in a street interview. One of the

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In teams of four, design a questionnaire to be used in a street interview. One of the team then takes on the role of the interviewer, the other three to act as respondents. Conduct three interviews and video the process. Replay the video and write a report that focuses upon:

a The questionnaire design b Stopping and motivating respondents c Interviewer instructions d The consistency of the process e Ethical issues involved in the process.

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Marketing Research: An Applied Approach

ISBN: 187937

3rd Edition

Authors: Naresh K. Malhotra, David F. Birks

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