Contact a marketing research agency (so that everyone is aware and agreeable about the process) and arrange
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Contact a marketing research agency (so that everyone is aware and agreeable about the process)
and arrange a field trip to a shopping centre where street interviews are being conducted. Working in pairs, observe the interviewing process of a number of interviewers over a time span of four hours. Write a report on what you feel worked well or not in the exchanges.
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Related Book For
Marketing Research: An Applied Approach
ISBN: 187937
3rd Edition
Authors: Naresh K. Malhotra, David F. Birks
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