Contact a marketing research agency (so that everyone is aware and agreeable about the process) and arrange

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Contact a marketing research agency (so that everyone is aware and agreeable about the process)

and arrange a field trip to a shopping centre where street interviews are being conducted. Working in pairs, observe the interviewing process of a number of interviewers over a time span of four hours. Write a report on what you feel worked well or not in the exchanges.

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Marketing Research: An Applied Approach

ISBN: 187937

3rd Edition

Authors: Naresh K. Malhotra, David F. Birks

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