Briefly define reach, frequency, and continuity.

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Kleppners Advertising Procedure

ISBN: 978-0136110828

18th edition

Authors: Ron Lane, Karen King

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Question Posted: Mar 21, 2018 05:37 AM

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Briefly define reach, frequency, and continuity.

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Reach is the number of different people exposed to a single medium or in ...View the full answer

Kleppners Advertising Procedure

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