minutes making these observations and write a report that covers: a How you feel students make their

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minutes making these observations and write a report that covers:

a How you feel students make their purchasing decisions for books and any other goods available in the shop.

b What you feel to be the benefits, limitations and challenges of this approach.

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Marketing Research: An Applied Approach

ISBN: 187937

3rd Edition

Authors: Naresh K. Malhotra, David F. Birks

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