4 You have been hired by a campus bookstore to observe covertly students making purchasing decisions while

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4 You have been hired by a campus bookstore to observe covertly students making purchasing decisions while shopping. Spend 30 minutes making these observations and write a report that covers:

a How you feel students make their purchasing decisions for books and any other goods available in the shop.

b What you feel to be the benefits, limitations and challenges of this approach.

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Marketing Research Applied Insight

ISBN: 187940

6th Edition

Authors: Daniel Nunan, David F. Burks, Naresh K. Malhotra

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Question Posted: Oct 26, 2024 08:00 AM

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4 You have been hired by a campus bookstore to observe covertly students making purchasing decisions while

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Marketing Research Applied Insight

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