5 In a small group, discuss the following issue: Given the decline in response and cooperation rates

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5 In a small group, discuss the following issue: ‘Given the decline in response and cooperation rates to surveys, it would be much better for marketers to invest in quantitative observation techniques and forget conducting surveys.

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Marketing Research Applied Insight

ISBN: 187940

6th Edition

Authors: Daniel Nunan, David F. Burks, Naresh K. Malhotra

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Question Posted: Oct 26, 2024 08:00 AM

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5 In a small group, discuss the following issue: Given the decline in response and cooperation rates

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Marketing Research Applied Insight

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