Using the SNAP software package that accompanies this text (you are able to design nine questions of
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Using the SNAP software package that accompanies this text (you are able to design nine questions of your survey and administer these to up to 25 respondents), design a short questionnaire on any topic and write out five potential sets of responses to the questions you have set. Enter these responses using SNAP’s full range of data entry methods. Write a report on the pros and cons of the different data entry methods and the error checks that are built into the software.
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Marketing Research: An Applied Approach
ISBN: 187937
3rd Edition
Authors: Naresh K. Malhotra, David F. Birks
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