Visit the website of the Association of Qualitative Research Practitioners (www.aqrp.co.uk). Examine the reports and views of

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Visit the website of the Association of Qualitative Research Practitioners (www.aqrp.co.uk). Examine the reports and views of contributing practitioners and write a report on what you feel are the latest developments and/or exciting opportunities in the use of focus groups.

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Marketing Research: An Applied Approach

ISBN: 187937

3rd Edition

Authors: Naresh K. Malhotra, David F. Birks

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