4 Visit the website of the Association of Qualitative Research Practitioners (www.aqr.org.uk). Examine the reports and views

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4 Visit the website of the Association of Qualitative Research Practitioners

(www.aqr.org.uk). Examine the reports and views of contributing practitioners

(look in the news and inspiration section) and write a report on what you feel are the latest developments and/or opportunities in the use of focus groups.

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Marketing Research Applied Insight

ISBN: 187940

6th Edition

Authors: Daniel Nunan, David F. Burks, Naresh K. Malhotra

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