3 You are a brand manager for Red Bull energy drinks. You wish to invest in an...
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3 You are a brand manager for Red Bull energy drinks. You wish to invest in an online focus group study of energy-drink buyers. Explain how you would identify and recruit such participants from across the globe. What incentive(s) would you offer potential participants?
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Related Book For 
Marketing Research Applied Insight
ISBN: 187940
6th Edition
Authors: Daniel Nunan, David F. Burks, Naresh K. Malhotra
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