2 Your campus sports centre is trying to recruit more members from the local non-student community. In

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2 Your campus sports centre is trying to recruit more members from the local non-student community. In achieving this aim, evaluate the marketing decisions that could be supported by focus groups, either as a technique in its own right or as validated with other techniques.

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Marketing Research Applied Insight

ISBN: 187940

6th Edition

Authors: Daniel Nunan, David F. Burks, Naresh K. Malhotra

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