You are a brand manager for Lynx deodorant. You wish to invest in an ethnographic study of

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You are a brand manager for Lynx deodorant. You wish to invest in an ethnographic study of young men. Ask another student to play the role of marketing director.

What case would you make to the marketing director about the value of investing in an ethnographic study?

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Marketing Research: An Applied Approach

ISBN: 187937

3rd Edition

Authors: Naresh K. Malhotra, David F. Birks

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Question Posted: Oct 26, 2024 05:00 AM

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You are a brand manager for Lynx deodorant. You wish to invest in an ethnographic study of

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Marketing Research: An Applied Approach

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