In the above case of an ethnographic study of young men for Lynx deodorant, what would you

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In the above case of an ethnographic study of young men for Lynx deodorant, what would you feel to be appropriate contexts or circumstances to conduct this work?

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Marketing Research: An Applied Approach

ISBN: 187937

3rd Edition

Authors: Naresh K. Malhotra, David F. Birks

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