You have conducted a series of focus groups with 1821 year olds about travelling home from evening

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You have conducted a series of focus groups with 18–21 year olds about travelling home from evening events. As you complete each group, you give each participant a disposable camera to record significant events of their journeys home for the forthcoming weekend. What would you do with the images that they send to you?

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Marketing Research: An Applied Approach

ISBN: 187937

3rd Edition

Authors: Naresh K. Malhotra, David F. Birks

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