An ethnographic study is planned of young men using Lynx deodorant. You have been asked to compare
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An ethnographic study is planned of young men using Lynx deodorant. You have been asked to compare the relative merits of the qualitative data analysis packages Ethnograph (www.qualisearch.com) and XSight (www.qsrinternational.com) in terms of coping with the types of data that will be generated and the interpretations that will be performed.
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Related Book For 
Marketing Research: An Applied Approach
ISBN: 187937
3rd Edition
Authors: Naresh K. Malhotra, David F. Birks
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