1. 14 Describe a marketing research problem in which both survey and observation techniques could be used...

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1. 14 Describe a marketing research problem in which both survey and observation techniques could be used for obtaining the information needed.

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Marketing Research: An Applied Approach

ISBN: 187936

5th Edition

Authors: Malhotra, Naresh K;Nunan, Daniel(Contributor);Birks, David F(Contributor)

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