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Marketing Research: An Applied Approach(5th Edition)
Authors:
Malhotra, Naresh K;Nunan, Daniel(Contributor);Birks, David F(Contributor)
Cover Type:Hardcover
Condition:Used
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Book details
ISBN: 9781292103150
Book publisher: Pearson Education Limited
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Book Summary: A well-known and established text within the market, the author team of Malhotra and Birks is well-respected as providing an in-depth and authoritative commentary in this area.
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