1 Analyse the data in Table 25.1 using the following hierarchical methods: a Single linkage (nearest neighbour)....

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1 Analyse the data in Table 25.1 using the following hierarchical methods:

a Single linkage (nearest neighbour).

b Complete linkage (furthest neighbour).

c Method of centroid.

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Marketing Research Applied Insight

ISBN: 187940

6th Edition

Authors: Daniel Nunan, David F. Burks, Naresh K. Malhotra

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