1 Complete the following portion of an output from principal components analysis: Variable Communality Factor Eigenvalue %...

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1 Complete the following portion of an output from principal components analysis:

Variable Communality Factor Eigenvalue % of variance V1 1.0 1 3.25 V2 1.0 2 1.78 V3 1.0 3 1.23 V4 1.0 4 0.78 V5 1.0 5 0.35 V6 1.0 6 0.30 V7 1.0 7 0.19 V8 1.0 8 0.12 a Draw a scree plot based on these data.

b How many factors should be extracted? Explain your reasoning.

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Marketing Research Applied Insight

ISBN: 187940

6th Edition

Authors: Daniel Nunan, David F. Burks, Naresh K. Malhotra

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Question Posted: Oct 28, 2024 10:03 AM

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1 Complete the following portion of an output from principal components analysis: Variable Communality Factor Eigenvalue % of variance V1 1.0 1 3.25 V2 1.0 2 1.78 V3 1.0 3 1.23 V4 1.0 4 0.78 V5 1.0 5...
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1 Complete the following portion of an output from principal components analysis: Variable Communality Factor Eigenvalue %...

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Marketing Research Applied Insight

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