1. Download the file travelcost.sav from www.pearsoned.co.uk/schmidt. The file has two dependent (Y1, Y2) and four predictor...

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1. Download the file travelcost.sav from www.pearsoned.co.uk/schmidt. The file has two dependent (Y1, Y2) and four predictor variables (X1–X4):

Y1 Fixed cost of travel Y2 Variable cost of travel X1 Age X2 Annual household income (€)

X3 Household size X4 Length of trip in day

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Marketing Research:An International Approach

ISBN: 9798554161223

1st Edition

Authors: Marcus Schmidt; Svend Hollensen

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