1 Prepare an experimental design that would allow for the effectiveness of AFC to be mea- sured....

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1 Prepare an experimental design that would allow for the effectiveness of AFC to be mea- sured. Be sure to identity clearly test units, dependent variable(s), independent variablets), treatments, possible sources of extraneous variation on the dependent variable, methods of control of extraneous variables, timing of measurements taken, selection of test units, and assignment of test units to treatments.

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Marketing Research: An Applied Approach

ISBN: 187935

3rd Edition

Authors: Thomas C. Kinnear, James R. Taylor

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