1. The propensity of an average German visitor to buy a Luxwell is about twice that of...

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1. The propensity of an average German visitor to buy a Luxwell is about twice that of an Italian visitor (Table 9.11). How could this information be of use to Luxwell’s marketing managers?

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Marketing Research:An International Approach

ISBN: 9798554161223

1st Edition

Authors: Marcus Schmidt; Svend Hollensen

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Question Posted: Oct 16, 2024 08:02 AM

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1. The propensity of an average German visitor to buy a Luxwell is about twice that of an Italian visitor (Table 9.11). How could this information be of use to Luxwells marketing managers?
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Marketing Research:An International Approach

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