1. The propensity of an average German visitor to buy a Luxwell is about twice that of...
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1. The propensity of an average German visitor to buy a Luxwell is about twice that of an Italian visitor (Table 9.11). How could this information be of use to Luxwell’s marketing managers?
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Marketing Research:An International Approach
ISBN: 9798554161223
1st Edition
Authors: Marcus Schmidt; Svend Hollensen
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