1 Visit the website of Business Intelligence Group (BIG) (www.b2bresearch. org). Evaluate why it came into existence...

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1 Visit the website of Business Intelligence Group (BIG) (www.b2bresearch.

org). Evaluate why it came into existence and present a case for why b2b researchers need a distinctive professional body to represent their interests.

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Marketing Research Applied Insight

ISBN: 187940

6th Edition

Authors: Daniel Nunan, David F. Burks, Naresh K. Malhotra

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Question Posted: Oct 28, 2024 11:00 AM

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1 Visit the website of Business Intelligence Group (BIG) (www.b2bresearch. org). Evaluate why it came into existence...

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Marketing Research Applied Insight

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