1 Visit the websites of three major marketing research agencies. Evaluate how they present their quality management...
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1 Visit the websites of three major marketing research agencies. Evaluate how they present their quality management of fieldwork. Write a report that details what you feel to be the best elements of their respective practices.
Note also what additional practices they should be highlighting to reassure potential marketing research buyers and users.
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Related Book For
Marketing Research Applied Insight
ISBN: 187940
6th Edition
Authors: Daniel Nunan, David F. Burks, Naresh K. Malhotra
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