1 Visit the websites of three major marketing research agencies. Evaluate how they present their quality management...

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1 Visit the websites of three major marketing research agencies. Evaluate how they present their quality management of fieldwork. Write a report that details what you feel to be the best elements of their respective practices.

Note also what additional practices they should be highlighting to reassure potential marketing research buyers and users.

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Marketing Research Applied Insight

ISBN: 187940

6th Edition

Authors: Daniel Nunan, David F. Burks, Naresh K. Malhotra

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