1 What is the population definition in this study? Does it differ from the study population? Ellen...
Question:
1 What is the population definition in this study? Does it differ from the study population? Ellen Parsons is running for the school board in Davidson, Oregon. Davidson is a small town of about 8000 people, mostly middle-class adults aged 25-65. Davidson Com- munity Schools are attended only by children who live in Davidson or in Davidson Township (population 2000). One week prior to the November 4, 1986 election, Ellen has hired you to determine her chances of defeating the other two candidates vying for the position. Prepare a sampling plan. Be sure to designate a population definition, a sampling frame, a sampling procedure, and a method for determining the accuracy of the results.
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Marketing Research: An Applied Approach
ISBN: 187935
3rd Edition
Authors: Thomas C. Kinnear, James R. Taylor