2 What is the sampling frame used? Ellen Parsons is running for the school board in Davidson,...

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2 What is the sampling frame used? Ellen Parsons is running for the school board in Davidson, Oregon. Davidson is a small town of about 8000 people, mostly middle-class adults aged 25-65. Davidson Com- munity Schools are attended only by children who live in Davidson or in Davidson Township (population 2000). One week prior to the November 4, 1986 election, Ellen has hired you to determine her chances of defeating the other two candidates vying for the position. Prepare a sampling plan. Be sure to designate a population definition, a sampling frame, a sampling procedure, and a method for determining the accuracy of the results.

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Marketing Research: An Applied Approach

ISBN: 187935

3rd Edition

Authors: Thomas C. Kinnear, James R. Taylor

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