10 What benefits may be gained from fusing together customer characteristics held as internal secondary data, with...

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10 What benefits may be gained from fusing together customer characteristics held as internal secondary data, with a proprietary geodemographic information system held as external secondary data?

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Marketing Research: An Applied Approach

ISBN: 187938

2nd Edition

Authors: Naresh K. Malhotra, David F. Birks

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Question Posted: Oct 28, 2024 11:02 AM

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10 What benefits may be gained from fusing together customer characteristics held as internal secondary data, with a proprietary geodemographic information system held as external secondary data?
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10 What benefits may be gained from fusing together customer characteristics held as internal secondary data, with...

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Marketing Research: An Applied Approach

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