9 How can the graphical representation of consumer characteristics using maps help marketing decision-making?

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Marketing Research: An Applied Approach

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Authors: Naresh K. Malhotra, David F. Birks

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Question Posted: Oct 28, 2024 11:02 AM

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How can the graphical representation of consumer characteristics using maps help marketing decision making?
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9 How can the graphical representation of consumer characteristics using maps help marketing decision-making?
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9 How can the graphical representation of consumer characteristics using maps help marketing decision-making?

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Marketing Research: An Applied Approach

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