10 What is meant by interviewer credibility? What may interviewers do to be seen as more credible...
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10 What is meant by ‘interviewer credibility’? What may interviewers do to be seen as more credible in the eyes of target participants?
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Marketing Research Applied Insight
ISBN: 187940
6th Edition
Authors: Daniel Nunan, David F. Burks, Naresh K. Malhotra
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