10 What is meant by interviewer credibility? What may interviewers do to be seen as more credible...

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10 What is meant by ‘interviewer credibility’? What may interviewers do to be seen as more credible in the eyes of target participants?

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Marketing Research Applied Insight

ISBN: 187940

6th Edition

Authors: Daniel Nunan, David F. Burks, Naresh K. Malhotra

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