11 If you had two sources of secondary data for a project, the first being dependable but...

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11 If you had two sources of secondary data for a project, the first being dependable but out of date, the second not dependable but up to date, which would you prefer?

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Marketing Research Applied Insight

ISBN: 187940

6th Edition

Authors: Daniel Nunan, David F. Burks, Naresh K. Malhotra

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