1.13 What is an online focus group? What are the distinct advantages and disadvantages of running online...

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1.13 What is an online focus group? What are the distinct advantages and disadvantages of running online compared with traditional focus groups?

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Marketing Research: An Applied Approach

ISBN: 187936

5th Edition

Authors: Malhotra, Naresh K;Nunan, Daniel(Contributor);Birks, David F(Contributor)

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