1.2 Develop a questionnaire for determining household preferences for popular brands of cold breakfast cereals. Administer the...

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1.2 Develop a questionnaire for determining household preferences for popular brands of cold breakfast cereals. Administer the questionnaire to five adult females, five adult males and five children. How would you modify the questionnaire if it was to be administered by telephone? What changes would be necessary if it was to be administered online? Are there distinctive characteristics of your different participant types that could affect your questionnaire design?

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Marketing Research: An Applied Approach

ISBN: 187936

5th Edition

Authors: Malhotra, Naresh K;Nunan, Daniel(Contributor);Birks, David F(Contributor)

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