12 The same marketing manager also had a table of frequency counts between age and atten- dance...

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12 The same marketing manager also had a table of frequency counts between age and atten- dance at college football games. What conclusion should be drawn?

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Marketing Research: An Applied Approach

ISBN: 187935

3rd Edition

Authors: Thomas C. Kinnear, James R. Taylor

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Question Posted: Oct 28, 2024 06:00 AM

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12 The same marketing manager also had a table of frequency counts between age and atten- dance...

Question:

Age Attend college football games Under 40 40 and over Total Yes 42 71 113 No 51 65 116 Total 93 136 229

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Marketing Research: An Applied Approach

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