1.2 To understand the role of quality and price in influencing the patronage of shoe shops, 14 major shoe shops in a large city were rated in terms of preference to shop, quality of shoes sold and price fairness. All the ratings were obtained on an 11-point scale, with higher numbers indicating more positive ratings.

a Run a multiple regression analysis explaining shoe shop preference in terms of shoe quality and price fairness.

b Interpret the partial regression coefficients.
c Determine the significance of the overall regression.
d Determine the significance of the partial regression coefficients.
e Do you think that multicollinearity is a problem in this case?
Why or why not?

Transcribed Image Text:

1 11 1 7 4 5662634195 m Shoe shop number Preference Quality Price 1 3 11 4 10 11 10 8 1 8 5 in 2 8 8 5 60836452-90225 10 11 2345678901234 12 3