1.2 Working in groups, imagine that you are research participants. What forms of passive data would you...

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1.2 Working in groups, imagine that you are research participants. What forms of passive data would you be happy for a mobile app that you have downloaded as part of a market research online community to access on your phone?

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Marketing Research: An Applied Approach

ISBN: 187936

5th Edition

Authors: Malhotra, Naresh K;Nunan, Daniel(Contributor);Birks, David F(Contributor)

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