1.3 Develop a constant sum scale to determine preferences for restaurants. Administer this scale to a pilot...
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1.3 Develop a constant sum scale to determine preferences for restaurants.
Administer this scale to a pilot sample of 20 students to determine their preferences for some of the popular restaurants in your town or city. Based on your pilot, evaluate the efficacy of the scale items you chose, and design new scale items that could be used for a full survey.
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Related Book For 
Marketing Research: An Applied Approach
ISBN: 187936
5th Edition
Authors: Malhotra, Naresh K;Nunan, Daniel(Contributor);Birks, David F(Contributor)
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