13 What does listening mean for the qualitative researcher? How may researchers listen to consumers?

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13 What does ‘listening’ mean for the qualitative researcher? How may researchers ‘listen’ to consumers?

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Marketing Research Applied Insight

ISBN: 187940

6th Edition

Authors: Daniel Nunan, David F. Burks, Naresh K. Malhotra

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Question Posted: Oct 26, 2024 08:00 AM

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13 What does listening mean for the qualitative researcher? How may researchers listen to consumers?

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Marketing Research Applied Insight

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