1.4 Visit www.clinique.com and examine online databases, secondary data and intelligence sources to obtain information on men’s usage of moisturisers, soaps and shampoos. As a brand manager for Clinique, what information would you like to have to formulate brand extension strategies, targeted at men? How would you select and train fieldworkers to conduct a face-to-face survey (home, office or street) to determine men’s usage of ‘grooming products’?