1.4 Why may a structure be applied to the in-depth interview in the form of laddering or...

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1.4 Why may a structure be applied to the in-depth interview in the form of laddering or the repertory grid technique?

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Marketing Research: An Applied Approach

ISBN: 187936

5th Edition

Authors: Malhotra, Naresh K;Nunan, Daniel(Contributor);Birks, David F(Contributor)

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