1.4 You are a researcher preparing a report for a high-tech firm on The potential demand for...

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1.4 You are a researcher preparing a report for a high-tech firm on ‘The potential demand for electric cars in Europe’. Develop a format for your report. How is that format different from the one given in this book? Discuss the format and purposes of each section with your boss (role played by a student in your class).

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Marketing Research: An Applied Approach

ISBN: 187936

5th Edition

Authors: Malhotra, Naresh K;Nunan, Daniel(Contributor);Birks, David F(Contributor)

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